Pittsburgh, PA – Pennsylvania’s beverage landscape is undergoing a major shift with the recent implementation of Act 86 of 2024, a groundbreaking law that allows ready-to-drink (RTD) cocktails to be sold at any location holding an RTDC (Ready-to-Drink Cocktails) license. Originally known as Senate Bill No. 688, this unique license—available only in Pennsylvania—is set to transform how canned cocktails are distributed and consumed across the Keystone State.
What Act 86 Means for Pennsylvania’s Beverage Industry
For years, Pennsylvania’s liquor laws have been some of the strictest in the country. However, the introduction of Act 86 offers greater flexibility for retailers and manufacturers of RTD products. Under this new law, locations like grocery stores, beer distributors, and convenience stores can now sell pre-mixed cocktails in cans or bottles if they obtain an RTDC license.
Act 86 opens up a new avenue for businesses looking to cater to the growing demand for RTD cocktails, which have surged in popularity nationwide. Consumers are embracing these beverages for their convenience and flavor variety, as they offer an easy alternative to traditional cocktails without sacrificing quality.
"The average customer doesn't know that White Claw is made from a malt base and High Noon from a spirits base," said Aaron J. Kendeall, Founder of Monongahela Whiskey Exchange (MWX), a converged importation, consultancy, media and distribution company based in Pittsburgh. "This new law allows beverages made from any alcohol source to find parity in a crowded marketplace."
Navigating the New RTDC License: Expert Help Available
For those looking to enter Pennsylvania’s RTD market, the process can be daunting. Unlike other states, Pennsylvania’s strict regulatory environment demands careful navigation. This is where consulting with industry experts like Monongahela Whiskey Exchange can be a game-changer.
Monongahela Exchange has helped numerous brands break into the Pennsylvania market, including Inversa Prosecco-based Premium Italian Spritz and Chacho Spicy Jalapeño Canned Margarita. With MWX's expertise in compliance and distribution, they provide guidance on both securing RTDC licenses as well as successfully launching RTD products in this unique marketplace.
"We’ve seen firsthand how difficult it can be for brands to enter Pennsylvania due to the complex licensing process," Aaron said. "But with the right strategy, it’s possible to make a significant impact, as we’ve done with Inversa and Chacho."
Opportunities for Retailers and Consumers
Retailers across Pennsylvania are already expressing interest in offering canned cocktails, seeing it as a way to expand their product lines and attract new customers. Consumers will also benefit from a broader selection of RTD beverages, readily available in more convenient locations than ever before.
The rise of RTD cocktails is part of a larger trend of ready-made alcoholic beverages, which have seen explosive growth in recent years. By tapping into the convenience trend, Pennsylvania businesses can boost sales and meet the evolving preferences of modern drinkers.
What’s Next?
As Act 86 rolls out, more brands are expected to enter Pennsylvania’s RTD market, offering a wider array of choices to consumers. Businesses that want to take advantage of this opportunity should consider consulting experts like Monongahela Imports to ensure a smooth transition into the new regulatory framework.
For those searching for “Pennsylvania canned cocktails,” “New RTD Law Pennsylvania,” or “Act 86,” the future is promising, with the state’s new law paving the way for a broader and more accessible selection of canned cocktails.
For more information about how to enter the Pennsylvania market or secure an RTDC license, contact Monongahela Imports.
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